The State of Social Media
U.S. Smartphone Penetration Reaches 75 Percent
RESTON, VA, February 9, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for December 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 53.1 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share182 million people in the U.S. owned smartphones (74.9 percent mobile market penetration) during the three months ending in December, up 4 percent since September. Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers. Samsung ranked second with 29.7 percent market share (up 0.7 percentage points from September), followed by LG with 8 percent (up 1.1 percentage points), Motorola with 5.2 percent and HTC with 3.7 percent.
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in December with 53.1 percent market share (up 1 percentage point from September), followed by Apple with 41.6 percent, Microsoft with 3.4 percent, BlackBerry with 1.8 percent and Symbian with 0.1 percent.
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 70.2 percent of the app audience, followed by YouTube (52.5 percent), Google Search (52.2 percent) and Google Play (51.2 percent).
Top 15 Smartphone Apps
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: Comscore Mobile Metrix
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.