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RESTON, VA, September 5, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for July 2014. Apple ranked as the top smartphone manufacturer with 42.4 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.5 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share 173 million people in the U.S. owned smartphones (71.8 percent mobile market penetration) during the three months ending in July, up 3 percent since April. Apple ranked as the top OEM with 42.4 percent of U.S. smartphone subscribers (up 1 percentage point from April). Samsung ranked second with 28.4 percent market share (up 0.7 percentage points), followed by LG with 6.4 percent, Motorola with 5.7 percent and HTC with 4.7 percent.
Smartphone Platform Market Share Android ranked as the top smartphone platform in July with 51.5 percent market share, followed by Apple with 42.4 percent (up 1 percentage point from April), Microsoft with 3.6 percent (up 0.3 percentage points), BlackBerry with 2.3 percent and Symbian with 0.1 percent.
Top Smartphone Apps Facebook ranked as the top smartphone app, reaching 71.6 percent of the app audience, followed by YouTube (53.7 percent), Google Play (51.7 percent) and Google Search (47.5 percent).
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.