- September 5, 2014

Comscore Reports July 2014 U.S. Smartphone Subscriber Market Share

Google Claims Four of Top Five Smartphone Apps

RESTON, VA, September 5, 2014  – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for July 2014. Apple ranked as the top smartphone manufacturer with 42.4 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.5 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
173 million people in the U.S. owned smartphones (71.8 percent mobile market penetration) during the three months ending in July, up 3 percent since April. Apple ranked as the top OEM with 42.4 percent of U.S. smartphone subscribers (up 1 percentage point from April). Samsung ranked second with 28.4 percent market share (up 0.7 percentage points), followed by LG with 6.4 percent, Motorola with 5.7 percent and HTC with 4.7 percent.

Top Smartphone OEMs
3 Month Avg. Ending Jul. 2014 vs. 3 Month Avg. Ending Apr. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens
  Share (%) of Smartphone Subscribers
Apr-14 Jul-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 41.4% 42.4% 1.0
Samsung 27.7% 28.4% 0.7
LG 6.5% 6.4% -0.1
Motorola 6.3% 5.7% -0.6
HTC 5.3% 4.7% -0.6

Smartphone Platform Market Share
Android ranked as the top smartphone platform in July with 51.5 percent market share, followed by Apple with 42.4 percent (up 1 percentage point from April), Microsoft with 3.6 percent (up 0.3 percentage points), BlackBerry with 2.3 percent and Symbian with 0.1 percent.

Top Smartphone Platforms
3 Month Avg. Ending Jul. 2014 vs. 3 Month Avg. Ending Apr. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens
  Share (%) of Smartphone Subscribers
Apr-14 Jul-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.5% 51.5% -1.0
Apple 41.4% 42.4% 1.0
Microsoft 3.3% 3.6% 0.3
BlackBerry 2.5% 2.3% -0.2
Symbian 0.2% 0.1% -0.1

Top Smartphone Apps
 Facebook ranked as the top smartphone app, reaching 71.6 percent of the app audience, followed by YouTube (53.7 percent), Google Play (51.7 percent) and Google Search (47.5 percent).

Top 15 Smartphone Apps
July 2014
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: Comscore Mobile Metrix
  Top 15 Apps % Reach
      Smartphone App Audience 100.0%
1     Facebook (Mobile App) 71.6%
2     YouTube (Mobile App) 53.7%
3     Google Play (Mobile App) 51.7%
4     Google Search (Mobile App) 47.5%
5     Google Maps (Mobile App) 46.2%
6     Pandora Radio (Mobile App) 45.9%
7     Gmail (Mobile App) 41.0%
8     Instagram (Mobile App) 30.9%
9     Yahoo Stocks (Mobile App) 30.0%
10     Facebook Messenger (Mobile App) 29.5%
11     Apple Maps (Mobile App) 27.5%
12     Yahoo Weather Widget (Mobile App) 25.5%
13     iTunes Radio/iCloud (Mobile App) 21.7%
14     Twitter (Mobile App) 21.6%
15     Google+ (Mobile App) 21.5%

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.