August 7, 2015

Comscore Reports June 2015 U.S. Smartphone Subscriber Market Share

Adam Lella
Adam Lella
Senior Marketing Insights Analyst

Android and Apple Continue to Lead All Smartphone Platforms with More Than 95% Combined Share of Market

RESTON, VA, August 7, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for June 2015. Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.6 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
190.3 million people in the U.S. owned smartphones (76.7 percent mobile market penetration) during the three months ending in June. Apple ranked as the top OEM with 44.1 percent of U.S. smartphone subscribers (up 1.5 percentage points from March). Samsung ranked second with 28.1 percent market share, followed by LG with 8.3 percent, Motorola with 4.9 percent and HTC with 3.4 percent.

Top Smartphone OEMs
3 Month Avg. Ending Jun. 2015 vs. 3 Month Avg. Ending Mar. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Mar-15

Jun-15

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Apple

42.6%

44.1%

1.5

Samsung

28.3%

28.1%

-0.2

LG

8.4%

8.3%

-0.1

Motorola

5.0%

4.9%

-0.1

HTC

3.8%

3.4%

-0.4

Smartphone Platform Market Share
Android ranked as the top smartphone platform in June with 51.6 percent market share, followed by Apple with 44.1 percent (up 1.5 percentage points from March), Microsoft with 2.9 percent, BlackBerry with 1.2 percent and Symbian with 0.1 percent.

Top Smartphone Platforms
3 Month Avg. Ending Jun. 2015 vs. 3 Month Avg. Ending Mar. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Mar-15

Jun-15

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Android

52.4%

51.6%

-0.8

Apple

42.6%

44.1%

1.5

Microsoft

3.3%

2.9%

-0.4

BlackBerry

1.6%

1.2%

-0.4

Symbian

0.1%

0.1%

0.0

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 71.8 percent of the app audience, followed by YouTube (56.3 percent), Facebook Messenger (54.5 percent) and Google Search (50 percent).

Top 15 Smartphone Apps
June 2015
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: Comscore Mobile Metrix

Top 15 Apps

% Reach

1

Facebook

71.8%

2

YouTube

56.3%

3

Facebook Messenger

54.5%

4

Google Search

50.0%

5

Google Play

49.8%

6

Google Maps

47.7%

7

Pandora Radio

42.8%

8

Gmail

41.7%

9

Instagram

37.1%

10

Yahoo Stocks

29.9%

11

Apple Maps

27.2%

12

iTunes Radio/iCloud

25.7%

13

Amazon Mobile

25.1%

14

Twitter

24.2%

15

Snapchat

21.0%

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it.