The State of Social Media
Apple Gains Smartphone Market Share on Continued Strength in iPhone 6 Adoption
RESTON, VA, May 7, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for March 2015. Apple ranked as the top smartphone manufacturer with 42.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.4 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share187.5 million people in the U.S. owned smartphones (77 percent mobile market penetration) during the three months ending in March, up 3 percent since December. Apple ranked as the top OEM with 42.6 percent of U.S. smartphone subscribers (up 1 percentage point from December). Samsung ranked second with 28.3 percent market share, followed by LG with 8.4 percent (up 0.4 percentage points), Motorola with 5 percent and HTC with 3.8 percent (up 0.1 percentage points).
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in March with 52.4 percent market share, followed by Apple with 42.6 percent (up 1 percentage point from December), Microsoft with 3.3 percent, BlackBerry with 1.6 percent and Symbian with 0.1 percent.
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 69.5 percent of the app audience, followed by YouTube (55.9 percent), Google Play (51.5 percent) and Google Search (50.6 percent).
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About Mobile MetrixComscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.