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Smartphones Achieve 70 Percent Mobile Market Share
RESTON, VA, July 2, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2014. Apple ranked as the top smartphone manufacturer with 41.9 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share169 million people in the U.S. owned smartphones (70 percent mobile market penetration) during the three months ending in May, up 4 percent since February. Apple ranked as the top OEM with 41.9 percent of U.S. smartphone subscribers (up 0.6 percentage points from February). Samsung ranked second with 27.8 percent market share (up 0.8 percentage points), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.1 percent.
Top Smartphone OEMs3 Month Avg. Ending May 2014 vs. 3 Month Avg. Ending Feb. 2014Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
Total Smartphone Subscribers
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in May with 52.1 percent market share, followed by Apple with 41.9 percent (up 0.6 percentage points from February), Microsoft with 3.4 percent, BlackBerry with 2.3 percent and Symbian with 0.1 percent.
Top Smartphone Platforms3 Month Avg. Ending May 2014 vs. 3 Month Avg. Ending Feb. 2014Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 76.4 percent of the app audience, followed by Google Play (51.8 percent), YouTube (51.7 percent) and Google Search (49.2 percent).
Top 15 Smartphone AppsMay 2014Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: Comscore Mobile Metrix
Top 15 Apps
Smartphone App Audience
Facebook (Mobile App)
Google Play (Mobile App)
YouTube (Mobile App)
Google Search (Mobile App)
Pandora Radio (Mobile App)
Google Maps (Mobile App)
Gmail (Mobile App)
Instagram (Mobile App)
Yahoo Stocks (Mobile App)
Facebook Messenger (Mobile App)
Yahoo Weather Widget (Mobile App)
Apple Maps (Mobile App)
Twitter (Mobile App)
Google+ (Mobile App)
iTunes Radio/iCloud (Mobile App)
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.