Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
This week Paul and Mike take a look at some of the biggest December Box Office openers and look ahead to where AVATAR: THE WAY OF WATER might fit into that group.
They also give a quick lesson on box office multiples and why the Holiday Play period is so important. And finally they end the week by doing some Whale watching.
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