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As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement

The merger of media measurement houses Comscore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers.

A New Model for a New Era of Cross-Platform Measurement

With the merger of Comscore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new Comscore! Together we are creating a new model for cross-platfor...