#RIPGRPs: Evolving the Metrics That Move Us Forward
Food delivery growth driving more consumers to use digital payment methods
Addressable Ads Promise Outcome-Based Metrics
Is an Epic Monster Clash enough to get viewers up off the couch and out to...
The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic,...
The Clear, but Disparate Impact of Covid-19
Effectively Measuring Branded Content Marketing on Social
Respecting Privacy in Online Measurement: Comscore's Vision
Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exac...
What happens to ad targeting if user tracking goes away?
The State of Social 2020 Fact Pack
Brand Innovators' TV & Cross-Screen Measurement
Frameplay & Comscore offer Brand Lift in the Gaming Space
Introducing Comscore Predictive Audiences
2020 Year in Review
Celebrating Data Privacy Day
In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...
Three Trends Rebooting TV Measurement
So Long, 2020: A Comscore Year in Review
‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...
Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week