More Insights

What the Recovery Looks Like in Hotels and Vacation Rentals

Movie Theaters are Primed for a Comeback

Relative Errors in Television Audience Measurement: The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.

Can "Mortal Kombat" & "Demon Slayer" Power A Record Weekend!?

March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...

Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...

Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV and Market-Based Insights

Godzilla Vs. Kong Third Weekend in Theaters and Major Milestones

Signal and Telegram messaging apps' recent surge in engagement

What does the box-office success of "Godzilla Vs. Kong" mean for the future...

Online dating platform Bumble IPOs amidst strong online engagement metrics

How to Find Success on TikTok

"The beautiful thing about Comscore is the ratings are far more consistent....

Online social gaming platform Roblox beats DPO expectations

Food delivery growth driving more consumers to use digital payment methods

Addressable Ads Promise Outcome-Based Metrics

Is an Epic Monster Clash enough to get viewers up off the couch and out to...

The Clear, but Disparate Impact of Covid-19

Effectively Measuring Branded Content Marketing on Social