2025 State of Programmatic Report
This summary of European digital trends provides a brief glimpse into the vast array of insights that Comscore can reveal. Next to key facts on European digital behaviour this insights piece also includes the latest on viewable impressions and outlines what marketers should ask about their digital ad campaigns.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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