The State of the U.S. Online Retail Economy in Q2 2012
In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online Retail Economy in Q2 2012presentation, chairman Gian Fulgoni and Vice President of Industry Analysis Andrew Lipsman explore economic and online retail trends powered by Comscore data.
- All e-commerce product categories showed strong (10% or higher) growth in Q2
- Mobile and tablets accounted for 9% of all retail e-Commerce sales in Q2
- Overall consumer sentiment weakened this quarter as 56% of respondents viewing the economy as poor, a seven percentage point increase from Q1
- Facebook and Pinterest are both important influencers of e-commerce but Linkedin attracts the heaviest online buyers