Audience Recommendations for Every Vertical
AppNexus Joins Comscore Industry Trust
Non-Human Traffic: Why It Matters and Why You Should Care
Mobile Metrix Now Features Reporting of Mobile Ad Network Reach
This week Comscore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature...
The Vital Role Media Buyers Play in Fighting Ad Fraud
Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for co...
Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud
There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in...
Non-Human Traffic: Why it Matters and Why You Should Care
The Effect of Non-Human Traffic on Your Ad Campaign’s ROI
Measurement of Fraudulent Traffic Must be Stricter
U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014
The Dress: A Case Study of Flash Crowds and Invalid Traffic
Measurement Proves the Effectiveness of Mobile Advertising
ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
The Value of a Digital Ad
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni