- February 6, 2013

How Technology and Analytics Drive the Mobile Market

Speaker: Paul Goode, SVP Industry Relations, Comscore Europe

Today’s multi-platform environment features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In order for businesses to embrace these new technologies and invest into innovative channels, such as mobile marketing, they need a thorough understanding of key trends affecting the consumer, their business and the industry as a whole. In this session Paul Goode is outlining why the industry needs multi-platform measurement.

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