Comscore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World
Today, about two out of every five minutes of digital content consumption occurs on smartphones and tablets. Consumers are using multiple touchpoints to access digital content, creating a challenge for businesses to understand their own customers’ behaviors.
In this presentation, Comscore Vice President of Digital Analytix Product Management Jodi McDermott presents key industry trends in multi-device content consumption and how to overcome the challenges of traditional web analytics. The presentation features Comscore Digital Analytix® Multi-Platform, enabling businesses to gain from new insights, smarter product development and increased revenue.
Below are the topics covered:
- Industry trends in digital multi-platform content consumption
- The challenges these trends create for traditional web analytics
- How savvy businesses are overcoming those challenges