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Comscore Releases November 2015 U.S. Desktop Online Video Rankings

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the Comscore Video Metrix® service showing that 197.5 million Americans watched online content...

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measuremen...