The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
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During this presentation at Upgrade Mobile Summit, Fabrizio Angelini, CEO Sensemakers, reviewed the current state of Italian’s multi-platform landscape and the recent product enhancements with the introduction of Mobile consumer panel data.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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