2025 State of Programmatic Report
Retail Categories Continue to Highlight Major Shifts during Pandemic
Digital Visits of Travel Sites Decline during Pandemic
Coronavirus coverage captures casual and diverse viewers
The coronavirus pandemic is an unprecedented event for most Americans, generating widespread interest on a local, national, and global scale. We examine the impacts of coronavirus on TV viewership by...
COVID-19 and the Auto Industry’s Reckoning
Navigating the New Normal: How Comscore is Helping Agencies Adjust to Rapid...
Connecting with Your Audience during COVID-19
70% of consumers are engaging more on social during the pandemic and companies are posting 6% less content. How can brands lead the way to fill that void with the right message and content? We'll shar...
Understanding Media Consumption During the Coronavirus Pandemic
America’s Workforce is Tuning In to Daytime and Early Fringe Local Newscast...
Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic
Coronavirus pandemic and online behavioural shifts
OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronaviru...
Coronavirus and Messaging on Social
U.S. TV Viewing Is Increasing During Coronavirus Pandemic
In-Home Data Usage Increases During Coronavirus Pandemic
In Uncertain Times, People Turn to Local News
Comscore’s ‘Epidemic Brand Safety Filter’ Lets Brands Opt Out Of Virus News
Media Consumption during the Coronavirus Pandemic
Local TV Burning Issues: Impact of Changes in Measurement Methodologies