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Contextual Targeting for Advertising on Connected TV

Data-Driven Means Data-Cleaning

Linear TV is Going Addressable & National

Carol Hinnant, Chief Revenue Officer at Comscore, was interviewed by TV[R]EV co-founder Alan Wolk at Beet Retreat San Juan 2020.

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As this holiday season got underway, Comscore saw Cyber Monday deliver almost $8 billion dollars in spending in one day alone. With that bellwether, we expected a big holiday season overall, and consu...

Building a winning political media plan with Arsement Media Group

Let’s Go to the Movies: Analyzing the Box Office Draw for Best Picture Nomi...

Comscore Measurement in a Cookieless World

After an Incredible Ride, What's Down the Road for Auto?

Proving the value of Comscore measurement with WIS-TV

How WBRE-TV used Comscore to help clients recruit

The Smart Speaker Frenzy and Why It’s Happening

Back to the Future: Flashbacks from CES 2020

Why Brands, Media Companies, Publishers and Agencies Need More Insights Tha...

The Emerging Electric Vehicle

Smart Buzz: A UK and US comparison of the CES halo effect on consumer elect...

3 Things Traditional Beauty Brand Advertisers Can Learn from Their Direct t...