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U.S. Map App Audience Doubles

Attributing Brand Advertising Effectiveness

Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

Comscore today announced its latest innovation in ad effectiveness measurement with the introduction of the Smart Lift Attribution Model™. This new methodology, currently being applied to AdEffx Brand...

As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

Staying Ahead of Invalid Traffic in Digital Audience Measurement

Top Smartphone OEMs in the U.S.

During the three months ending in May 2011, 76.8 million people in the U.S. owned smartphones. Among smartphone owners, Apple accounted for 26.6% of devices making Apple the top smartphone OEM (Origin...

Pre-Testing Ad Creative Pays for Itself

Top IM Markets Worldwide

Men and Women Respond Differently To Various Types of Creative Ad Elements

Social SEO – Facebook & Twitter Best Practices

The Mobile Nation in Canada: A First Look

10 Things You Might Not Have Known about Digital Traffic Worldwide

Social SEO: How to Optimize your Social Presence for Search

iPhone and Android Traffic by Connection Type

Infographic: Myspace vs. Facebook

iPad Share of Tablet Traffic by Country

U.S., Singapore, and U.K. Have the Highest Share of Traffic from Non-Comput...

Comscore Campaign Essentials Measurement Capabilities