- May 11, 2017

Beyond Brick and Mortar: Retail in the Digital Space

Speaker: Brian Chorski, Alex Lawson, Peter Picado-Curtis

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Each month Comscore creates a Data Insight presentation on a different topic in digital. In this April 2017 edition, the topic is retail.

Key Takeaways

  • 223 million unique visitors accessed Retail sites across mobile and desktop
  • Mobile Retail visitors are outpacing desktop visitors – they are also engaged in the content for twice as long
  • People spent 72 billion minutes on Retail sites on mobile – 64% of the total digital time spent
  • Desktop continues to dominate total spend, but there is a gap between spend and actual visitors and time spent
  • The total share of mobile spend in Retail is steadily increasing each quarter

Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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