Event: Comscore Client Insights - May 11, 2017

Beyond Brick and Mortar: Retail in the Digital Space

Speaker: Brian Chorski, Alex Lawson, Peter Picado-Curtis

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this April 2017 edition, the topic is retail.

Key Takeaways

223 million unique visitors accessed Retail sites across mobile and desktop
Mobile Retail visitors are outpacing desktop visitors – they are also engaged in the content for twice as long
People spent 72 billion minutes on Retail sites on mobile – 64% of the total digital time spent
Desktop continues to dominate total spend, but there is a gap between spend and actual visitors and time spent
The total share of mobile spend in Retail is steadily increasing each quarter

e-Commerce Retail

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.