Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Mobile apps account for 57 percent of all digital media usage, and smartphone apps alone capture more than half of digital media time spent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
Request a demo