Earlier in 2017, our Mobile’s Hierarchy of Needs report demonstrated that many mobile-led behaviours can align with the human needs established in Maslow’s famous paper.
With the addition of new markets, this report expands on those findings to provide a global snapshot of the mobile ecosystem. In The Global Mobile Report, Comscore uses mobile and multi-platform data from 14 markets (USA, Canada, UK, France, Germany, Italy, Spain, Argentina, Brazil, Mexico, China, India, Indonesia and Malaysia) to highlight demographics, content categories and brands that are shaping the mobile ecosystem as a whole.
Key topics covered in this report include:
To learn more about how Comscore can help you succeed in a mobile-first world, please contact us or visit www.comscore.com/mobile.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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