#RIPGRPs: Evolving the Metrics That Move Us Forward
Collegiate Entrepreneurs Association
Auto Site Visitor Data Strong Leading Indicator for U.S. Auto Sales
Internet Support Critical for Obama Victory
Even into the final days of the U.S. Presidential campaign, the Internet played a significant role, as it has throughout most of the season. Both presidential candidates made use of the channel to adv...
Whither the Click?
Comscore: The World's Fastest Growing Market Research Firm
Who's Right?
One of the longest running debates in the digital world is over audience measurement methodologies. Despite the fact that advertisers and their agencies largely discount Web site server-based claims o...
All About iPhone
Where is Webvan when you need them?
The Myth of Static IP
Credit Angst Still a Problem for Subprime Borrowers
In Praise of Online Advertising
Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Ass...
One Million Trees and Counting
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
What Are Your Segments Doing Online?
Moody's Gets Online
Gas Prices Drive “Hybrid” Searches
Ad Industry Reacts to New Online Media Planning Tools