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With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audience...
Fast Facts: Content Mentioning the NFL Draft
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Managing the Transition to a Multi-Currency Market
What is currency-grade measurement? How is the ecosystem evolving? How will the new measurement ecosystem work in practice? How will the buy-side navigate multiple currencies? What practical steps can...
ARF AUDIENCExSCIENCE 2022: Breaking the Myth Privacy-Forward Audience Targe...
Using Advanced Audiences to Drive Automotive Wins
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
National Broadcast TV Trends: Viewership Analysis Heading Into 2022
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S.S. Rajamouli - An exclusive interview with the famed director of "RRR!"
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NCAA Basketball Tournament Sparks Marketing Madness
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The Weekend Update - April 1 2022