53% of the EU5 digital population accessed an automotive site or app in June 2018. Most of the online activity is generated by 'heavy users', who represent 20% of the automotive audience but account for 86% of the total time spent on automotive sites.
In this report, we examine online trends and behavioural patterns impacting the automotive sector, using multi-platform data from France, Germany, Italy, Spain, and the UK.
Some of the insights included in this year’s report include:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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