Reach, Frequency and Beyond. Insights from Comscore and YouTube.
The TV landscape has been a much-discussed topic in recent years, with TV and video viewership habits constantly evolving. Although tablets and smartphones account for the minority share of Netflix viewing worldwide, UKOM approved Comscore data reveals that 5.8 million adults (17% of mobile internet users) accessed the Netflix app on either a smartphone or tablet in March 2018.
This report looks at the following topics:
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