More Insights

The Outlook For Theaters And Streaming Services

Comscore and the Role of Privacy: Context and History of Online Measurement

Comscore's Work on Online Measurement in a Privacy-Forward Future

Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.

Best opening weekend box office haul for "F9" since 2019's "Star Wars"

The Importance of Purpose Fact Pack

App Tracking Transparency and the Future of App Measurement

This whitepaper explores what the future for mobile app measurement looks like for content publishers and advertisers, as these players navigate privacy changes including iOS14.5 and Apple’s App Track...

LGBTQ-Themed Programming Attracts Viewers Across Key Segments

Targeting Gen Z

Gender Positivity: SeeHer

What’s your cookie-free targeting strategy?

Data Transfers and Standard Contractual Clauses Update

What does Coinbase's digital engagement mean for cryptocurrency?

Bill Livek's keynote conversation at the 2021 TV Data & Measurement Summit

Hispanic Sports Networks are a Hit with Casual Restaurant Diners

Hispanic Broadcast Networks Deliver Large Unduplicated Reach Over Big Four...

Movie theaters hope Memorial Day weekend kicks off return of the big screen

Movie theaters will come out 'a winner' post-COVID

Holiday weekend marks big return for blockbuster movies