2018 - Comscore, Inc.

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28 Sep 2016

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

22 Sep 2016

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

19 Sep 2016

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

In conducting research for the The 2016 U.S. Mobile App Report, it became apparent that the audience composition of an app can widely differ from one to another. With this in mind, we decided to take...

16 Sep 2016

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

14 Sep 2016

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

13 Sep 2016

The 2016 U.S. Mobile App Report

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has g...

13 Sep 2016

Have We Reached ‘Peak App’?

8 Sep 2016

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

2 Sep 2016

Working Hard: Movies & TV Shows That Got the Job Done

1 Sep 2016

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

1 Sep 2016

Charting the Mobile Music Consumer

24 Aug 2016

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...