- April 17, 2019

From Viral to Tribal: The Next Frontier in Publishing

Over the past decade, we’ve seen seismic changes in the publishing industry amid explosive growth in mobile device usage, social media and rapidly changing publisher business models that increasingly require new monetization strategies.

But how have these changes impacted news consumption behaviors and loyalty?

In its most recent whitepaper, Comscore set out to examine digital news consumption habits in 2019 of multiple generations of consumers in the U.S. and U.K., including Generation X, Millennials and Generation Z.

Download "From Viral to Tribal: The Next Frontier in Publishing" to learn more about the nuances between each generation and glean insights on what the future could like for news organizations and publishers who must navigate continued digital disruption.

To listen to the high-level findings from this whitepaper, check out the webinar presentation from Director of Survey Insights, Ian Essling here.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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