Global perspectives: Digital and CTV trends to watch in 2021
Societal changes due to the pandemic are creating new challenges for brands seeking to anticipate and capitalize on emerging consumer behaviors. This report therefore sets out to quantify some of the trends that have played out in 2020, while assessing their implications for 2021, and beyond.
Some of the aspects covered in this report are:
- Comparative analysis of advertising on connected TV and digital platforms.
- A global overview of multi-platform usage and behaviors.
- Consumption patterns of category-specific content.