Audience Recommendations for Every Vertical
The events of 2020 have changed online behaviours in Malaysia at an unprecedented scale and speed. What are the content categories that have benefited the most as a result of a shift from offline to online activity? What are the categories that have benefited the least?
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In this presentation, created in collaboration with the Malaysian Digital Association (MDA), we took a 360⁰ look at those online content and services that consumers routinely use in day-to-day life. This includes health, entertainment, news consumption, job search, finance, sports, and many more.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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