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Television and Online Video - The India Picture

The explosive growth of online video makes it critical for broadcasters and marketers to understand their target audiences, and have visibility across the online video-viewing marketplace. In this pre...

Lessons Learned in Digital Advertising

As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At Comscore, we’ve identified key Lesso...