2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
Local Insights at Your Fingertips
Comscore is uniquely positioned to provide insights into media-audience viewership at the local level, and through our unique partnership with the American Communities Project (ACP) we can even offer...
Fall Targeting Guide 2024
Comscore’s Advocacy and Political Solutions Yielding Client Success for Vot...
Who’s Watching Those Political Ads Anyway?
It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential elect...
Comscore Congressional District CTV Index
3 Ways Political Advertisers Can Win With CTV in 2024
Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the...
Our Commitment to Responsible Media