23 million People Watched More Than 2 Billion videos online in France in January 2008

Led by YouTube, Google Sites Attracts 29 Percent of Online Video Market

LONDON, U.K., June 3, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service, indicating that 23.2 million French Internet users viewed 2.1 billion videos online in January 2008. Comscore Video Metrix, which was the first to market in the U.S. more than two years ago, has become the leading service for online video measurement and is the only service of its kind in France.

French Video Site Dailymotion.com Second to Google Sites

Google Sites, driven by the popularity of YouTube.com (which accounted for 95 percent of all videos viewed on the property in January), attracted a 28.8 percent share of all online videos viewed in France. Despite its position as the top ranked video property in France, Google Sites’ recorded its lowest share of online video in France of any of the five reportable Comscore Video Metrix countries, recording a 47.9-percent share in Canada, a 41.6-percent share in Germany, a 45-percent share in the U.K., and a 33.4-percent share in the U.S.

French video sharing site, Dailymotion.com, ranked second with a 16.8-percent share of videos viewed, followed by two other French sites: Groupe TF1 Sites ( 1.9 percent share) and Iliad/Free.fr Sites ( 0.6 percent share).

Top French Online Video Properties* Ranked by Videos Viewed
January 2008
Total France – Age 15+, Home & Work Locations**
Source: Comscore Video Metrix
Property Videos (000) Share (%) of Videos
Total Internet 2,090,201 100.0
Google Sites 602,032 28.8
Dailymotion.com 350,720 16.8
Groupe TF1 40,742 1.9
Iliad/Free.fr Sites 14,070 0.7
Kewego 13,466 0.6
Yahoo! Sites 11,643 0.6
AlloCine Sites 11,531 0.6
VEOH.COM 10,895 0.5
Microsoft Sites 10,830 0.5
Stage6 by DivX 10,739 0.5

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

French Internet Users Watched 90 Videos per Viewer in January

23.2 million French Internet users watched an average of 89.9 videos per viewer in January. Google sites attracted the most viewers (12.2 million), where they watched an average of 49.4 videos per person, followed closely by Dailymotion.com, which attracted 10 million viewers who watched an average of 34.9 videos per person. Groupe TF1 attracted the third most amount of viewers (4.2 million), followed by Microsoft Sites (also with 4.2 million) and AlloCine Sites (2.3 million).

Top French Online Video Properties* Ranked by Total Unique Viewers
January 2008
Total France – Age 15+, Home & Work Locations**
Source: Comscore Video Metrix
Property Total Unique Viewers (000) Average Videos per Viewer
Total Internet 23,243 89.9
Google Sites 12,181 49.4
Dailymotion.com 10,041 34.9
Groupe TF1 4,231 9.6
Microsoft Sites 4,176 2.6
AlloCine Sites 2,275 5.1
Kewego 2,093 6.4
Iliad/Free.fr Sites 2,074 6.8
AOL LLC 1,619 5.9
Fox Interactive Media 1,514 3.0
Orange Sites 1,439 4.6

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from January 2008 include:

  • 79.5 percent of the total French Internet audience viewed online video.
  • The combined French online video viewing audience watched a total 140 million hours of video content.
  • French viewers watched a total of 28 million hours of online video on Dailymotion.com, more than any other property.
  • 11.8 million viewers watched 571 million videos on YouTube.com (48.4 videos per viewer).
  • The average online video duration was 4 minutes.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com