State of Digital UK 2023
TV Content Prevalent Among Ranking of Top 10 Video Properties
RESTON, VA, November 25, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released October 2009 data from the Comscore Video Metrix service, showing that more than 167 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in October with nearly 28 billion videos viewed during the month, as Google Sites accounted for 38 percent of videos viewed online by Americans.
Top 10 Video Content Properties by Videos Viewed
Google Sites continued to rank as the top U.S. video property in October as it delivered 10.5 billion videos viewed. YouTube.com accounted for nearly 99 percent of all videos viewed at the Google Sites property. Hulu ranked second with 856 million videos viewed (3.1 percent) followed by Microsoft Sites with 451 million (1.6 percent) and Fox Interactive Media with 446 million (1.6 percent).
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 167 million viewers watched an average of 167 videos per viewer during the month of October. Google Sites attracted 126 million unique viewers during the month (83.5 videos per viewer), followed by Fox Interactive Media with more than 53 million viewers (8.4 videos per viewer) and Yahoo! Sites with 50 million viewers (6.8 videos per viewer). The average Hulu viewer watched 20.1 videos during the month, representing another all-time high for the property.
Top Video Ad Networks by Potential Reach
In October, Tremor Media ranked as the #1 video ad network with a potential reach of 75 million viewers, or 45.0 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 68 million viewers (40.4 percent penetration) followed by Broadband Enterprises (BBE) with 67 million viewers (40.0 percent).
Other notable findings from October 2009 include:
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Daddi Brand Communications