2025 State of Programmatic Report
TV Content Prevalent Among Ranking of Top 10 Video Properties
RESTON, VA, November 25, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released October 2009 data from the Comscore Video Metrix service, showing that more than 167 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in October with nearly 28 billion videos viewed during the month, as Google Sites accounted for 38 percent of videos viewed online by Americans.
Top 10 Video Content Properties by Videos Viewed
Google Sites continued to rank as the top U.S. video property in October as it delivered 10.5 billion videos viewed. YouTube.com accounted for nearly 99 percent of all videos viewed at the Google Sites property. Hulu ranked second with 856 million videos viewed (3.1 percent) followed by Microsoft Sites with 451 million (1.6 percent) and Fox Interactive Media with 446 million (1.6 percent).
Top U.S. Online Video Content Properties* by Videos ViewedOctober 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Videos (000)
Share (%) of Videos
Total Internet : Total Audience
27,942,066
100.0
Google Sites
10,524,187
37.7
Hulu
855,559
3.1
Microsoft Sites
450,957
1.6
Fox Interactive Media
446,396
Viacom Digital
407,205
1.5
Yahoo! Sites
338,035
1.2
Turner Network
288,070
1.0
CBS Interactive
255,124
0.9
Facebook.com
245,422
ABC Television
203,512
0.7
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 167 million viewers watched an average of 167 videos per viewer during the month of October. Google Sites attracted 126 million unique viewers during the month (83.5 videos per viewer), followed by Fox Interactive Media with more than 53 million viewers (8.4 videos per viewer) and Yahoo! Sites with 50 million viewers (6.8 videos per viewer). The average Hulu viewer watched 20.1 videos during the month, representing another all-time high for the property.
Top U.S. Online Video Content Properties* by Unique ViewersOctober 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Average Videos per Viewer
167,231
167.1
126,103
83.5
53,410
8.4
50,061
6.8
43,658
5.8
42,464
20.1
41,155
6.0
40,692
11.1
39,509
10.3
NBC Universal
29,876
6.4
AOL LLC
25,936
6.5
Top Video Ad Networks by Potential Reach
In October, Tremor Media ranked as the #1 video ad network with a potential reach of 75 million viewers, or 45.0 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 68 million viewers (40.4 percent penetration) followed by Broadband Enterprises (BBE) with 67 million viewers (40.0 percent).
Top U.S. Online Video Ad Networks by Potential Unique ViewersOctober 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Viewer Penetration
Tremor Media - Potential Reach
75,201
45.0
YuMe Video Network - Potential Reach
67,527
40.4
BBE - Potential Reach
66,924
40.0
SpotXchange Video Ad Network - Potential Reach
59,450
35.5
BrightRoll Video Network - Potential Reach
53,499
32.0
Break Media Video Ad Network - Potential Reach
51,323
30.7
Advertising.com Video Network - Potential Reach
49,272
29.5
ScanScout Network - Potential Reach
48,710
29.1
TidalTV - Potential Reach
37,380
22.4
Digital Broadcasting Group (DBG) - Potential Reach
26,098
15.6
Other notable findings from October 2009 include:
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com