Comscore Releases First Public Report of Online Usage in Malaysia
Kuala Lumpur, Malaysia, August 18, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its latest report on Web usage in Malaysia. The report includes a ranking of the most visited Internet properties and top visited local-based properties, based on the Comscore World Metrix service. In June 2009, 9.3 million people in Malaysia age 15 and older accessed the Internet from home and work locations, with each consuming an average of 1,066 pages of content and spending nearly 14 hours online during the month.
“As the Internet market in Malaysia continues to grow, so does the amount of time the average Malaysian spends online,” said Will Hodgman, Comscore executive vice president for the Asia-Pacific region. “The growth in the Internet is providing new opportunities for marketers to capture the attention of their audience and new opportunities for businesses to interact with their customers. Understanding the demographic composition of these audiences, their online behaviors and other competitive intelligence will enable these businesses to employ effective digital marketing strategies and to outperform the competition.”
Maybank and Mudah Lead as the Top Local Sites in Malaysia
A look at the top Malaysian sites in June revealed that Maybank2U.com led as the most visited local site with more than 1 million visitors, reaching nearly 12 percent of all Malaysians online. Mudah.my followed with slightly more than 1 million visitors who averaged 46 minutes on the site during the month, making it the most engaging site of the top 10 Malaysian properties.
“Comscore's findings confirm Maybank2u.com’s position as Malaysia’s most popular Internet banking destination and local site,” said Lim Hong Tat, senior executive vice president and head of consumer banking, Maybank. “The online channel continues to play a crucial role in our strategy as we strive to provide customers with the best online banking solutions and technologies to enhance their online experience and increase convenience.”
AirAsia.com was the #3 most visited local property, reaching 9 percent of the online population. News sites were also prevalent in the rankings with several properties, including Star Publications, Utusan.com.my, Bharian.com.my, and Malaysiakini.com, all garnering a substantial number of visitors.
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
“Capturing and maintaining the attention of users is vital to our success as engagement continues to be an increasingly important metric in the digital space,” said Shylendra Nathan, general manager of Mudah. “As the largest classifieds site, our ability to connect individuals across Malaysia provides an organic level of growth that has propelled Mudah onto the screen of more than one million Internet users.”
Friendster and Facebook Popularity Continues
An analysis of the top overall properties in the country shows that Google Sites ranked as the most visited Internet property in Malaysia with 7.1 million visitors in June 2009, reaching nearly 76 percent of the online population. Yahoo! Sites ranked second with 6.4 million visitors (69 percent reach), followed by Microsoft Sites with 4.7 million visitors (50 percent reach).
Social networking sites also made an appearance in the ranking, with Friendster capturing the #4 position with 3.2 million visitors and Facebook.com following closely behind with 3.1 million visitors.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in January 2009, Comscore was rated the 'most preferred online audience measurement service' by 50% of respondents, a full 25 points ahead of its nearest competitor. Comscore's capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, Comscore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI. With its recent acquisition of M:Metrics, Comscore is also a leading source of data on mobile usage. Comscore services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.
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