French Online Retail Audience Grows 21 Percent During Past Year to 27 Million Visitors in July
LONDON, U.K., September 7, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of visitation to online retail sites in France. The report revealed that 26.7 million people in France visited an online retail site in July 2009, an increase of 21 percent on the previous year, significantly higher than the 5-percent average growth in the retail category across Europe.
Groupe PPR Remains Most Visited Retail Site in France
Groupe PPR, owner of LaRedoute and Fnac Sites, as well as Yves Saint Laurent and Gucci brands, ranked as the top French retail property in July 2009 with 12.4 million visitors. Groupe PriceMinister ranked second with 12.3 million visitors, followed by Otto Gruppe (8.9 million visitors), Amazon Sites (7.6 million visitors), and CDiscount.com (7.3 million visitors). Within the top 10, affordable fashion retailer, Kiabi, experienced the fastest growth during the past year, increasing 133 percent to 6.2 million visitors in July 2009.
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
“Despite a troubled economy, visitation to online retail sites has grown significantly in France during the past year,” said Delphine Gatignol, Comscore Business Development Manager for France. “While clothing remains the most popular category for online shoppers in France, growth has been occurring across all retail sectors, which suggests that consumers are continuing to shift to the online channel for shopping. As the economy rebounds and people begin to spend more freely, the French e-commerce market should be poised for strong growth.”
Clothing Largest Online Retail Sector in France
Within the retail sector, clothing sites were the most popular amongst French online shoppers, attracting 16.4 million French Internet users in July. La Redoute ranked as the most popular site in this category with 6.8 million visitors, followed by Kiabi (6.2 million visitors), 3 Suisses (4.7 million visitors) and Blancheporte.fr (3.8 million visitors).
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