Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Report Features Actionable Insights for Cross-Media Campaign Planning in the TV and Digital Upfronts
RESTON, VA, June 5, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the effectiveness of cross-media campaigns in television programming. Also featured in the report are actionable insights for advertisers, agencies and media buyers who are considering incorporating digital video formats to their media mix. To download a complimentary copy of the report, please visit: http://www.comscore.com/SurvivingTheUpfronts.
“With the digital upfronts in their second year, more advertisers are considering adding digital video to their media mix in long-form TV programming and short-form video,” said Judy Bahary, SVP, Marketing Solutions at Comscore. “Our research shows an incredible synergy between TV and digital video formats when used together in cross-media campaigns, driving effectiveness levels higher than either medium used on its own. As the online video market continues to develop, we should see it evolve from its current supporting role to an essential part of media planning in the annual upfronts.”
Key findings highlighted in the report include:
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