Comscore’s 2015 Mexico Digital Future in Focus Report Now Available for Download

Key Insights on Digital Trends from 2014 and What It Means for the Year Ahead

Mexico City, June 1, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, recently published its annual 2015 Mexico Digital Future in Focus report, which is available to the public as a complimentary download. The report provides an annual review of the major changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video and digital advertising.

To download a copy of the 2015 Mexico Digital Future in Focus report or any of the other available Latin American Digital Future in Focus reports, please visit:http://www.comscore.com/lat/Insights/Blog/2015-Latin-America-Digital-Future-in-Focus

Below are some highlights from the Mexico report:

  • Mexico is the second largest country in Latin America in terms of total digital population.
  • Mexican internet users spend more time on social networking sites than any other category.
  • With 77 percent of Mexico’s digital population watching online videos, monthly viewing consumption is still strong.
  • News/Information is the category with the highest number of visitors from smartphones and tablets via web browser.
  • A look into how Comscore is helping to drive the online advertising industry in Mexico.

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Comscore
Rodrigo Ceron
Senior Director, Global Marketing
Comscore, Inc.
+52 (55) 6827-8330
worldpress@comscore.com