Data Science Firm Civis Analytics Extends Partnership with Comscore
Civis Analytics will continue to use Comscore viewership data to help its clients improve TV ad modeling and targeting capabilities
RESTON, VA, March 7, 2018 – Comscore today announced data science firm Civis Analytics will extend its licensing of Comscore viewership data. Civis uses this data to create custom audiences, which go beyond traditional age and gender demographics, to offer its commercial, political and non-profit clients greater targeting capabilities for their TV advertising campaigns. Comscore viewership data also grants Civis’ Media Optimizer clients the ability to analyze TV engagement of these custom audiences on a more granular level and then optimize their total advertising spend.
“Comscore data has powered Civis’ ability to deliver advanced TV buy recommendations to our clients across the public and private sectors,” said Steven Baumgartner, vice president of sales at Civis Analytics. “By providing us with unique reach and frequency results by audience and ad buys, Comscore not only helps us validate the efficacy of our analytics approach, but also enables our clients to deliver more personalized and targeted TV ad campaigns for both national and local markets.”
“Civis has been a long-time user of Comscore,” said Pamela Baratta, vice president of political sales at Comscore. “We look forward to continuing our work with the firm – providing it with our local television data to inform and enhance its clients’ advertising efforts.”
Comscore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, Comscore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 70 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market (OTC:SCOR). For more information on Comscore, please visit comscore.com.
Civis Analytics helps businesses use data to gain a competitive advantage in how they identify, attract, and engage loyal customers and employees. With a powerful combination of best-in-class proprietary data, cutting-edge software solutions, and an interdisciplinary team of data scientists, developers, and survey science experts, Civis works with Fortune 500 companies and the country’s largest nonprofits to make data-driven decision-making essential to how the world’s best companies do business.
Learn more about Civis at www.civisanalytics.com.
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