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Sizing global sports audiences through contextual insights

A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to su...

Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit (CPEV).