#RIPGRPs: Evolving the Metrics That Move Us Forward
Brand Innovators' TV & Cross-Screen Measurement
Frameplay & Comscore offer Brand Lift in the Gaming Space
Introducing Comscore Predictive Audiences
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, au...
2020 Year in Review
Celebrating Data Privacy Day
In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...
One of the most notable COVID-19 related changes that we witnessed in 2020 was that of families spending more time at home. In March 2020, as COVID-19 cases spiked around the country, schools and offi...
Three Trends Rebooting TV Measurement
So Long, 2020: A Comscore Year in Review
‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...
Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week
As millions stay home, home furnishing sites see record spend and visitatio...
Local TV Shines As Viewers Seek Pandemic News
Global perspectives: Digital and CTV trends to watch in 2021
TV Needs an Impression-Based Currency for Pay-Per-Performance
The State of Social Video
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
OTT Shows Key Strength in Impression-Based Targeting
Global State of Mobile