More Insights

The State of the US Mobile Advertising Industry

Mobile advertising spend is projected to reach $2.5 billion by 2014 in the U.S., presenting advertisers and marketers with an incredible opportunity to attract consumers through this dynamic means of...

Men More Difficult to Persuade with Advertising than Women

In a study of 292 television copy tests that accounted for about 200,000 respondents, Comscore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages tha...