Currency for How Media Actually Works Today
Changing How the World Sees Digital Advertising
So What if Only 1% of Facebook Fans 'Engage'?
The Synergy of User Generated and Professional Video Content
A recent study conducted by Comscore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances...
Android Captures Majority Share of US Smartphone Market
Optimizing News for Searchers, Search Engines & News Publishers
iPhone Users More Likely to Access Wi-Fi than Android Users in the US and U...
A U.S. analysis of Wi-Fi and mobile Internet usage across unique smartphones on the iOS and Android platforms reveals that 71 percent of all unique iPhones used both mobile and Wi-Fi networks to conne...
Linda Abraham about global digital trends
The Promise and Challenge of Big Data
Real Time Data and Decision Making
Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate...
European Engagement with News/Information Sites Ascends with Age
Comscore Supports Consumer Privacy Bill of Rights
iPad Ownership Grows Among all U.S. Income Segments
Valtech branded event: Social Analytics
How to Optimize Search Marketing on Tablets vs. Smartphones
The Rise of the iPad
Exponential Tablet Adoption in 2011 Ushers in Era of Convergent Consumption