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ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...

Hello, my name is Frank Findley and I’m the VP Research at ARSgroup, which just this past week was acquired by Comscore. ARSgroup is a leading communications research agency specializing in the measur...

ePharma Summit 2010 and the Importance of Metrics

Recently, I had the pleasure to speak at the 2010 ePharma conference on how online direct-to-consumer marketing for pharma brands was driving increased treatment and adherence. It was a great opportu...