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Comscore Debuts Video Measurement in Asia-Pac
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How do you define a "brand?" Traditionally when you think of a brand, you might envision a logo, a sponsorship, perhaps even an ad campaign. The American Marketing Association defines a brand as a "na...
Four Ways to Improve Display Advertising
The Power of Plan Metrix: Using Plan Metrix and Comscore Data for Powerful...
Chatroulette Takes the College Crowd by Storm
If you’ve been paying attention to the blogs over the past month, you’ve probably started noticing an increasing focus on (and maybe even an obsession with?) Chatroulette. For those who don’t already...
The Comscore Data Passport - First Half 2010
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
GSMA Mobile Media Metrics Mobile World Congress Seminar
The Sad Plight of Small Businesses
ePharma Summit 2010 and the Importance of Metrics
The 2009 U.S. Digital Year in Review
GSMA Mobile Media Metrics (MMM) Launch Presentation
New Growth Opportunity for Online Life Insurance in a New Decade
Update on the Evolution of Comscore Media Metrix 360
2009: Another Strong Year for Facebook
Advertising Effectiveness 101
The Click and Affiliate Marketing