2025 State of Programmatic Report
Digital Visits of Travel Sites Decline during Pandemic
Coronavirus coverage captures casual and diverse viewers
COVID-19 and the Auto Industry’s Reckoning
As March turns to April, the public health measures enacted to combat the coronavirus pandemic are bringing sweeping changes to much of the U.S. economy. Among the hardest-hit is the automotive indust...
Navigating the New Normal: How Comscore is Helping Agencies Adjust to Rapid...
Connecting with Your Audience during COVID-19
Understanding Media Consumption During the Coronavirus Pandemic
Our “Understanding Media Consumption During the Coronavirus Pandemic“ webinar shares industry-specific insights on rapidly shifting media consumption trends across TV and digital, and offers perspecti...
America’s Workforce is Tuning In to Daytime and Early Fringe Local Newscast...
Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic
Coronavirus pandemic and online behavioural shifts
OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronaviru...
Coronavirus and Messaging on Social
U.S. TV Viewing Is Increasing During Coronavirus Pandemic
In-Home Data Usage Increases During Coronavirus Pandemic
In Uncertain Times, People Turn to Local News
Comscore’s ‘Epidemic Brand Safety Filter’ Lets Brands Opt Out Of Virus News
Media Consumption during the Coronavirus Pandemic
Local TV Burning Issues: Impact of Changes in Measurement Methodologies
Contextual Targeting for Advertising on Connected TV