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Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...

Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migr...

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Earlier today, Comscore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two com...