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Facebook: Around the World in 800 Days

Over the last few years social networking has emerged as a truly global phenomenon, and today Facebook is known to be the favourite site of young and old across many countries around the world. The nu...

Despite its Declining Importance for Many Display Campaigns, the Click Rema...

Over the years, Comscore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advert...