AI Intelligence Report
Charting the Mobile Music Consumer
Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...
Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...
Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented...
The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...
Millennials going mobile
Coupon Category
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this July 2016 edition, the topic is "Real Estate v2".
Reaching New TV Show Viewers with Precision
Comscore Plan Metrix, Now with Mobile Data!
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
Targeting Casino-Goers
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
The State of Mobile News Audiences in 3 Charts
Real Estate Trends Online
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
Fail Early and Fail Often: What Data Reveals about Social Success in 2016
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...